Discussion Panel: Artificial Intelligence and steelmaking: a force for good?

Wednesday 19th June 15:00 - 15:45



Kurt Herzog

Head of Industry 4.0

Primetals Technologies

Kurt Herzog completed his master’s degree in industrial automation at the Technical University of Vienna and his MBA at the Linz Management Academy.

In 1997, Kurt began working for VAI, a predecessor company of Primetals Technologies, in the area of process automation, and held several management functions in electronics and automation as well as in engineering. Since 2016, he has been responsible for the Industry 4.0 portfolio of Primetals Technologies.

Dr. Falk-Florian Henrich

Founder and CEO

Smart Steel Technologies

Dr. Falk-Florian Henrich is the founder and CEO of Smart Steel Technologies. The company offers AI-based software products to optimize steel production.

Prior to founding Smart Steel Technologies, Dr. Henrich built the high-tech company CeleraOne (2011-2018), and established it as the market leader in the paid content sector and then sold it to Axel Springer SE.

Dr. Henrich holds a PhD in mathematics and contributed substantial research to the theory of loop spaces of Riemannian manifolds and artificial intelligence.

Dr. Thiago Turchetti Maia

Executive Vice President for Center of Excellence Automation, Digital, and Service Solutions

SMS Group

Dr. Thiago Turchetti Maia is the executive vice president for SMS digital’s Center of Excellence.

He has 20+ years of experience in leading technology companies focused on industrial digitalization. He founded Vetta and Viridis, two companies later incorporated by the SMS group. He has led software industry associations and served on different supervisory boards.

He holds a PhD and an MSc in Electrical Engineering, a BSc in computer science, and an MBA in finance.

Giovanni Bavestrelli

Data Science Director


Giovanni Bavestrelli graduated from the Politecnico di Milano, Italy, with a master’s degree in software engineering, after attending high school in Johannesburg, South Africa, for five years. He joined Pomini Tenova in 1994, working on roll grinder automation, developing and commissioning software systems for running roll shops in steel plants. He later joined Unisys Corporation in the year 2000, leading the development team for the Hermes editorial system. He went back to Pomini Tenova in 2004 as software engineering director and has since worked for Pomini Tenova, leading the software development team.

In 2016 he contributed to Tenova’s Digital Transformation initiative and later joined the new Tenova Digital Team as director. He currently holds the position of Data Science Director, focusing on artificial intelligence applications, and working closely with all of Tenova’s business units.

Enrico Plazzogna

Executive Vice President (Sales)

Danieli Automation

Born in Udine and living there today, Enrico Plazzogna graduated in electronic engineering, specialising in industrial controls at Padova University, winning a scholarship from Consorzio Padova Ricerche for a graduation thesis focused on robotic applications.

He joined Danieli as a proposal engineer in 1994 and then became area manager for Europe, then for Middle East and for Eastern Europe and Russia. He was then appointed executive manager (sales) for minimills and turnkey plants. Today he is executive vice president of sales, and a member of the board of Danieli Automation.


Be the first to hear about exhibitors, speakers and what's on at our upcoming events.

Which events are you interested in? *
I'm interested in *
GDPR Label *