Mark Bula, chief commercial officer, H2GreenSteel
The equity founders of H2 Green Steel recruited Mark to serve as its chief commercial officer in January 2021. They saw in Mark critical experience that was missing in Europe: minimill start-up knowledge.
Mark has participated in multiple start-up companies in the American steel industry, including as a co-founder of Big River Steel (BRS), Osceola Arkansas. Mark and the BRS team raised over $1.3 billion USD to build the world’s first Flex Mill®, blending the advancements of US minimill technology and the broader product mix superior grade capabilities of an integrated mill. Serving as the company’s spokesperson and chief commercial officer, Mark and the BRS marketing team developed a radical corporate image, brand, and go-to-market strategy. BRS became the world’s fastest profitable steel start-up.
He has over 25 years of experience in the US steel industry, including roles at Nucor Steel and as a director and board member of a steel pipe and tube trade association.
His experience, however, is not limited to steel. Mark served as managing director for a strategic consulting firm where he advised global Fortune 500 companies such as Toyota, Frito-Lay, Boeing, Interbrew and BHP on strategic growth initiatives. He also helped launch an artificial intelligence company focused on industrial safety solutions. He remains a member of that company’s advisory board.
In connection with his position at H2 Green Steel, Mark, his wife Megan, and his son Tim relocated to Stockholm, Sweden, in 2021. Their daughter, Kathleen, remained in the US, a military cadet at The Citadel, in Charleston, SC.